The Tailgate to
End All Tailgates

This launch spot introduced the new GMC Sierra with a revolutionary tailgate superior in every way. Time to say goodbye to lesser tailgates.

GMC | Digital Campaign

Old Tailgate Projects

To support the launch spot in the digital space, my team and I created a video series called “Old Tailgate Projects.”

Each project provided a new use for your old tailgate and was contextually relevant.
We produced the two below for ESPN.