Paper Bike
Harley Davidson wanted to get people excited about their new Low Rider. Because we knew our audience was made up of passionate DIY-ers, we gave them a chance to build their own… out of paper.
Harley Davidson | Multi Channel Campaign
The paper bike we created was an exact replica of the real thing down to the smallest detail. And using #LIVEYOURLEGEND, our audience was able to upload photos of their paper bikes to connect with Harley owner’s groups and experience what it’s like to be a part of a legendary community firsthand.
A few featured pages from the booklet that housed the paper bike are below.
I managed this project from concept to creation while also writing all the copy for the booklet as well as all the social copy. Check out the case study below:
