Rams Already Lost
To get people talking about GMC’s new truck and tailgate, we made a bold prediction about who would win Super Bowl LIII before the game was even played, since one of the teams playing shared the name of our biggest competitor.
GMC | Super Bowl Stunt - Social/Print
The print ad ran in the sports section of newspapers nationwide the day before the big game. And we targeted sports fans online with a digital video that delivered the same message. I managed the entire project from pre production through post production. Check out the video and its case study below.
