Hummer EV Reveal
A revolutionary supertruck demands a revolutionary launch. As creative lead on this project, I worked alongside Leo Burnett Detroit’s ECDs to create a long form film as epic as the vehicle itself.
HUMMER EV | 360 Launch
I then managed a team of creatives to launch the vehicle across all of Hummer EV’s social channels. I oversaw the creation of mountains of content for Instagram, Facebook and X, including teasers, digital videos and static posts.
After the reveal, we partnered with influencers to extend our launch’s reach. I continued to manage the team that created and executed all of our influencer content.
