Buick Meets Big Little Lies
Buick wanted to capitalize on the fact that Reese Witherspoon’s character drives a Buick Enclave on the hit HBO show, “Big Little Lies.” So my team and I created our own version of the show for X (then Twitter) that was all about Buick.
Buick | Social Campaign
Each episode furthered the “I can’t believe it’s a Buick” campaign - where people are surprised to learn that Buick has evolved into a stylish and modern auto brand. Each episode also features townspeople being interviewed by the police like in Big Little Lies. Only in our show, they’re not talking about a mysterious murder, they’re talking about Buick’s new SUV.
We aired our episodes during“Big Little Live,” A popular Twitter show among superfans.
As creative lead, I managed the entire project from pre production through post production. You can binge watch the case study below:
